VMX Spotlight: Which Wich?

When we shot our last short BUTTERSCOTCH earlier this year - there is NO WAY it could have happened without the gracious support of Which Wich? NO WAY. They jumped in and literally SAVED THE DAY at the last minute. And not only did they save the day, but they truly know how to feed a crew!!!

Jeff Sinelli (Founder of Which Wich?) and his wife Courtney Sinelli (featured writer in D Magazine/Texas Monthly) are HUGE supporters of everything that we do. I can't say enough about these people...these friends of mine. Once again they have asked to help feed our amazing VMX cast and crew! I mean - who does this?!? We feel so blessed.

If you haven't experienced a Which Wich?, then you haven't experienced a good sandwich. Plain and simple. Don't EVEN think about shoving a Quiznos in your mouth.

Here's some info about Which Wich?:

With write-ups in Entrepreneur Magazine, the Dallas Morning News, and countless others, Which Wich? is taking over the sandwich business. Frustrated by the lack of great sandwiches in the quick service restaurant sector and bored of the burned-out brands, Jeff Sinelli (founder and former CEO of Genghis Grill) set his mind to creating a fresh and innovative concept featuring superior sandwiches. No soups. No salads. Just one focus: the best possible “wiches,” served in an edgy, yet inviting environment.

You can find out more about the Which Wich? experience at: www.whichwich.com

Here's two pics:

One of Jeff and Courtney Sinelli, and in the other is Jason, myself, and my good friend Gari Gonzalez (who introduced me to the Sinelli's and who was also an extra in Butterscotch) on the set of BUTTERSCOTCH.

Jeff and Courtney - we can thank you enough!!!